Given the time-related tagline of "Spring Forward" and today's start of Daylight Saving Time in the United States, it's clear the Apple Watch is the focus of tomorrow's event. We got a first look at the device last September, but now with just a month to go until launch, it's time for Apple to provide final details and shape the marketing message. Expect more details on launch dates and pricing of course, as well as some updates on performance aspects such as battery life.
Also expect apps to play a significant role in the event, with Apple allowing a few developers to show off what they've been able to accomplish over the past few months since guidelines and developers tools for the device were made available.
Pricing will undoubtedly be one of the most interesting topics to be covered, with the company so far refusing to disclose any information beyond a $349 starting price. Daring Fireball's John Gruber has made his final predictions, arguing the stainless steel Apple Watch collection will be more expensive than people think.
[T]he steel Apple Watch, that’s something that most people still look at as for them. And so they expect the starting price to be around $500, and the various leather and metal band options to cost $100-300 more.With that in mind, Gruber predicts the steel Apple Watch collection will start at $749 while the gold Apple Watch Edition collection starts at $7500. He expects Apple will charge a small premium for the 42mm size compared to the 38mm casing, and various band options will quickly drive up the cost of the steel and gold models.
But if the starting price for the steel Apple Watch is $500, I don’t see why Apple Watch Sport exists at $350. $150 difference does not justify the difference. If they were that close in price, there’d only be one of them. [...] With Sport and steel Apple Watches, everything you can see or touch is different. Different metal (aluminum vs. steel), different finishes (matte vs. highly-polished), different displays (glass vs. sapphire), different case backs (plastic vs. ceramic and sapphire).
Gruber is of course only one voice among many who are speculating about pricing, but he offers a clear and thorough argument for his pricing predictions, serving as a solid basis for debate and discussion.
Click here to read rest of article...