The discounted pricing is valid through June 14, so customers looking to take advantage of the big discount should check back frequently if their local stores are currently out of stock.
"With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network," said Kaoru Kato, President and CEO of NTT DOCOMO, INC. "We know our customers will enjoy using iPad Air and iPad mini, and anticipate that new customers will look to experience these amazing devices on our high-quality network with our new billing plan."The iPad Air and Retina iPad mini were originally launched in Japan and a number of other countries last fall. The move also follows the launch of the iPhone 5s and iPhone 5c on the carrier last September, marking the first time that Apple's phones were offered on DOCOMO. Since then, Apple has seen its share of the Japanese mobile phone market rise above 36%, with the iPhone accounting for more than 40% of phone sales on the carrier.
"We are extremely happy for iPad to join iPhone on NTT DOCOMO’s network," said Tim Cook, Apple’s CEO. "The results on iPhone have been tremendous, and we look forward to delivering iPad to NTT DOCOMO customers."
Apple’s Touch ID module should see shipments soar 233% in 2014. We believe every new iOS device launched this year will be equipped with Touch ID, including 4.7” and 5.5” new iPhone 6, iPad Air 2 and iPad mini 2 with Retina display. Considering shipments of new products and iPhone 5S sales last longer than in 2013, we forecast unit sales of the fingerprint sensor module to grow 233% to 120mn for 2014.Kuo also notes that Apple will change its Touch ID module design to utilize tin over previously used chemicals to enhance durability. Apple is also expected to stick with Taiwan Semiconductor Manufacturing Company (TSMC) and its subsidary XinTec to produce the fingerprint sensors.
We think the upgraded iPad Air will be launched earlier in 2014 than the iPad Air was in 2013. The biggest changes will be A8 processor, Touch ID (fingerprint recognition), and main camera resolution of 8MP.Regarding the next-generation iPad Air, Kuo adds that the tablet will launch at an earlier point than the original iPad Air did in November of last year. Kuo also notes that Apple is likely to cut the price of the existing Retina iPad mini, and that the newer model will feature the same form factor with an upgraded processor and Touch ID fingerprint sensor.
...We previously thought Apple would not release a new version of the iPad mini this year, but we now think Apple will launch an upgraded version with same form factor, A8 processor and Touch ID (fingerprint recognition) to boost shipments of iPad mini with Retina display.
Apple once again led the worldwide market for tablets, shipping 26 million units during the quarter, up from 14.1 million the previous quarter and 22.9 million in 4Q12. While the quarter represented the company's most successful on record, its year-over-year growth of 13.5% was well below the industry average. The numbers bring into focus the challenges the company faces as it attempts to grow its tablet business in markets outside of its traditional mature-market strongholds and in the face of continued success from competitors both large and small.
Apple saw its worldwide tablet market share for the quarter grow to 33.8%, up from 29.7% in the third quarter but down from its 38.2% share in the fourth quarter of 2012.
The average estimate among all the analysts is 25 million iPads, up 10% from the same quarter last year.Early metrics from the holiday season mirror these analyst expectations. By one count, the iPad lineup collectively accounted for 18% of Target's Black Friday sales, while the iPad mini was a top seller at Walmart. The App Store also experienced a spike in interest on Christmas day, with revenue increasing by 56 percent and the total number of downloads growing by 53 percent.
The indies, as usual, are a bit more bullish than the pros. As a group, they're looking for 16% growth, compared with the Street's 8%. Unless they've updated their numbers, four sell-side analysts -- Cowan's Timothy Arcuri, Credit Suisse's Kulbinder Garcha, Citi's Glen Yeung and CLSA's Avi Silver -- still expect Apple to report a drop in iPad sales.
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